Strategic Communications & inovative management for an unpredictable world

Company Profile


Vision: To be the preferred One-Stop Shop provider for Organizational Development, Governance, Capacity building, Public Relations, Communication, and Monitoring and Evaluation Solutions
Mission: Delivering Professional, results-oriented consultancy excellent in Organizational Development, Good Governance, Strategic and Development Communications, Management, Public relations, Impact Evaluation, Media relations, Rural/Community Development and Capacity Building

The Development Analyst Ltd is an international organization providing a wide range of consultancy services to several clients in the Private Sector, Governments and International Development Agencies.
It has a Strategic Development Communication and Management Centre (SDCM) that conducts trainings, abroad study programs and technical support in various fields in conjunction with institutes within and outside Africa (see appendix 1). The Communication Planning and Research unit produces quality research for a range of clients, including academics, the government, non-profit organizations, and businesses. The Centre is a unit of the School of Journalism and Communication, and communication experts are available to help with research endeavours in a wide variety of content areas. The goals of the unit are as follows:

  1. To conduct trans-disciplinary, systematic, and innovative research of media and society.
  2. To understand the interplay of journalism, media, culture, citizens, communication technology, and democracy.
  3. To serve as an independent opinion research group that studies attitudes toward the press, politics, and social issues.
  4. To serve as a forum for ideas and an important information resource for policymakers, journalists, scholars, media industries, and public interest organizations through public opinion research.

We focus on sectors like: Good Governance& democracy, Institutional Development, Capacity building, Strategic and Development Communication, Organizational Assessment and Development, Governance, Political Monitoring, and Resource mobilization. Our core competences also cover; Public Relations, Rural Development, Civil Society & NGOs, Education, Energy, Food Security, Gender, Health, Humanitarian Aid & Emergency, Micro-finance, Poverty Reduction, Procurement, Social Development, Trade, Youth, Monitoring & Evaluation. Besides, we also offer services in Resource mobilization, Information & Communication Technology, Communication and Media Agency for Funding agencies and their portfolio.
We have worked with Melinda and Bill Gates Foundation, World Bank Group, IDRC, IFAD, EU, DANIDA, AfDB, AusAid, EBRD, European Commission, EIB, IADB, UNDP,FAO,UNICEF, UNAIDS, EAC, International Agroforestry Centre, CABI Nairobi, Association for strengthening Agricultural Research in East and Central Africa, Ministry of Agriculture, Animal Industry & Fisheries (MAAIF) and others.

Since its inception, The Development Analyst-International’s management has focused on attracting high quality, professional employees and providing both a challenging and exciting work environment that allows for creativity, professional growth and opportunity. We carefully select and employ those individuals that share our passion for our work and dedication and commitment to excellence. Our Guiding Principles summarize our priorities and corporate philosophy.

  • We are committed to professional excellence by maintaining the highest standards of ethical practices and professional integrity
  • We are committed to taking on big challenges and finding creative ways to solve complexproblems
  • We are committed to exceeding our customers' expectations for quality and responsiveness by delivering on-time and within budget
  • We are committed to creating a working environment that fosters innovation and creativity that encourages and rewards the entrepreneurial spirit
  • We are committed to technical objectivity and will look beyond the walls of our company to provide the best possible solution for our clients
  • We are committed to rewarding hard work, passion for our clients and excellence in our deliverables; we promote from within and seek to hire the best and brightest employees
  • We are committed to technology innovation and market diversification to maintain a competitive advantage in the marketplace and deliver value to our stakeholders


At The Development Analyst Ltd, we offer integrated advisory and consulting services to companies, institutions and governments, development partners. We provide our clients with strategic policies and operating processes and provide international advisory services on:

  • Organizational Development, Governance, Growth and Poverty Reduction, Rural and Agricultural Development, Health Systems Strengthening, Water and Sanitation, Monitoring and Impact Evaluation, Communication, Media and Outreach Strategies.
  • Tactical Communications Services (TCS) covering the following areas; Implementation of Communication Strategies and Public Awareness Campaigns, Design and Production of Information, Education and Communication materials, Product Education and Awareness Campaigns, Experiential, and an interactive program for social marketing, Public and Media Relations and Event Planning and Management
  • Design and Management of interactive websites
  • Gender integration, Monitoring and Evaluation, Training and Capacity building, and Communications and Knowledge Management.

These have been applied in a variety of sectors including economic growth, democracy and governance, infrastructure and natural resource management, health and education. We also have experience in Business and private sector development, change management in organizations and drawing up policies and strategies
All applied in a variety of sectors including Rural development, Agriculture, Health, Water and Environment, Economic growth, Democracy and Governance, Infrastructure and Natural Resource management, Climate change and Education


The Development Analyst Ltd has a comprehensive experience in training and in know-how transference within the field of Organizational Development, Governance, Communication, Public Relations and Outreach Campaigns, Information and Communication Strategies, Organizational and Change management, Project Development and management, Monitoring, Documentation and Impact Evaluation, Knowledge Management and Private Sector Development. This background allows us to constantly perfect the working methods we use in workshops and seminars, in such a way that they constitute a clear added value. The Detailed Training programme
Our training services follow these basic principles:

  • imple concepts, neatly expressed.
  • Practical and interactive teaching.
  • Logical approaches.
  • Analysis of real cases.
  • Debates, tests and questions.
  • To provide the participants a ''tool box''

Technical Assistance

The Development Analyst Ltd actively works in providing technical assistance to emerging and developing countries in all phases of the project cycle.

  • Organizational Development
  • Governance
  • Agriculture, Food, Nutrition
  • Communication Research and Planning
  • Development, Execution and Monitoring and Impact evaluation of Strategic Development and Project Communication programmes.
  • Planning and Execution of Public and Media Relations
  • Media Research, Planning and Execution
  • Policy advocacy
  • Social Mobilization and Advocacy
  • Media Engagement
  • Placement and Advertising in Development Analyst regional Publication
  • Develop and production of Information Education Communication (IEC) materials
  • Design and Management of Interactive Websites
  • Development & Implementation Information and Knowledge Management Strategies
  • Monitoring, Documentation and Impact Evaluation
  • Identification and design of programmes and projects
  • Technical and financial implementation of projects and programmes
  • Management and running of project management units
  • Management of 'framework contracts'
  • Intermediate and final evaluation and monitoring
  • Change management in organizations
  • Drawing up policies and strategies

Studies and Research

The Development Analyst Ltd conducts assessment and research to determine baseline statistics, customer satisfaction surveys, and Knowledge, Attitude and Practices Assessment, organizational assessments, political monitoring, documentation and impact studies, as well as developing as a support tool for our clients. In elaborating studies, The Development Analyst Ltd applies the following principles:

  • Precision in the analysis, applying acknowledged methodologies
  • Focus on obtaining added value, including conclusions and practical recommendations
  • Quality of the final deliverables: studies with useful contents that are easy to comprehend

Project Evaluation

The Development Analyst Ltd is a specialist in evaluating and monitoring programmes and projects for aiding development. It uses widely verified methodologies that are employed by the main international donors, focusing on relevance, efficacy, efficiency, sustainability and impact.

  • Baseline formulation and feasibility studies
  • Inventorisation, stock taking
  • Organizational Assessments
  • Intermediate evaluation
  • Project monitoring and follow-up
  • Final evaluation

Institutional Strengthening

The Development Analyst Ltd provides assistance for the establishment and development of public and private institutions aimed at fostering economic and social development.

  • Organizational Development services
  • Capacity Building service
  • Governance Monitoring
  • Strategic advisory services
  • Policy and Advocacy /communication services
  • Organisation and structure
  • Design and start-up of products and services
  • Financing
  • Hiring and training of personnel
  • Operating systems and processes
  • Comparative analyses and benchmarking
  • Performance

Evaluation Project Management

The Development Analyst Ltd has extensive experience in the integrated management of local, national and international projects. Our experience includes the management of complex and multi-country projects with multiple beneficiaries. The Development Analyst Ltd professionals have an in-depth understanding of the procedures of the main international donors (EU, World Bank, etc.).

  • Establishment and management of 'Project Management Units’
  • Management of 'framework contracts'
  • Grant programmes and competitiveness funds
  • Budget support
  • Outsourcing of business support services


The Development Analyst International was set up by three Directors, each with extensive experience covering the fields of Development Communication, public relations, media relations, Opinion research, development management and knowledge management. Besides, the Directors also have extensive experience in monitoring, evaluation, economic development, policy formulation, project and programme delivery and technology solutions.
The Development Analyst International directors have worked in over 20 countries combined, covering Africa, Asia, Pacific, Latin America as well as Central Asia and Eastern Europe. The Company has a team of over 15 highly experienced monitors who are economists, project designers, social development and other sector specialists all with an interest and passion, for improved performance, increased impact, transparency and responsible social and economic investment.
The Development Analyst Ltd and sister Company, Michael & Company Enterprise, has also about Fifty (50) associate experts world-wide representing a wide range of specializations. They include, among others, Development Communication, Media Relations, Publishing, Agronomists, Foresters, Economists, Agricultural Economists, Animal Production Experts, Business Management Experts, Engineers, Veterinarians, Sociologists, Gender and Youth Experts, Lawyers, Management Specialists, Environmental Experts, Financial Analysts, Education and Training Experts, Farm Management Specialists, Medical and Health Experts, Food Technologists, and Fisheries Specialists. Their qualifications and experiences are summarized below:

Details can be found in the downloadable file above



Prof Barnabas Ocala
Education Management Specialist Degrees:1956 – 1961:
Makerere University B.A., Dipped (E.A.) 1961 - 1962: Teachers College, Columbia University M.A. (Developmental Psychology) 1969 - 1971: Teachers College, Columbia
Prof Barnabas is Senior Director and Consultant. He has accomplished assignments that include, among others; worked as lecturer for over 30 years in Uganda, Kenya, Zambia and Lesotho. He has worked as consultant in the areas: Editor and Technical Writer, Early Childhood Care and Development, Evaluation of Rockefeller Foundation Education Programmes. He is professor emeritus with University of Nairobi and Lesotho.
Hugh Bagnall-Oakeley(PhD)
Agronomist/Natural Resource Management Expert ICRA( International Centre for development oriented research in agriculture) 1992; Certificate of Development Oriented Research in Agriculture; MSc Tropical and Sub-Tropical Horticulture and Crop Science; University of London (Wye) 1988 – 1989 BSc. (Hons) Agriculture ,University of Wales (Bangor) 1985 – 1988
Dr. Hugh Bagnall-Oakeley is senior associate consultant and focal point person in UK –Eastern Europe. He has accomplished a number of assignments including, among others; agricultural and rural sector review, evaluation farm Income diversification projects, renewable natural resource management, agricultural productivity, Technology uptake and technology up scaling, advisory services, small medium enterprise development, marketing and supply to market chain development.
Dr. Norrish, Patricia Elizabeth Development Communications Specialist & Advocacy Specialist 1990 PhD Typography &Graphic Communication ( Reading) 19980 BA Hons (2:1) Typography & Graphic Communication ( Reading)
Dr. Norrish, Patricia Elizabeth is senior associate consultant and focal point person in UK –Eastern Europe. She has accomplished a number of assignments including, among others;
  • 2002; Development of Communication Strategy for Client Oriented Research and Development Project, National Agricultural Research Organization (NARO) Funded by DFID.
  • 2000-1; Study of the impact of selected Natural Resources System Programme (NRSP) project communication activities and media products, NRS funded by DFID
Mr. Ocilaje Michael
Technical Director/ Development Communication Consultant & Science Editor BSc. (Hons) Agricultural Extension Makerere University (1992); MSc. Development Communication, University Of the Philippines (1997) Ph.D. Agricultural Extension & Innovative Studies, Makerere University-Ongoing
Mr. Ocilaje Michael is the Technical Director and Senior Consultant. Mr. Ocilaje Michael has 20 years’ experience in Development Communication, Public relations, Development Management & Knowledge Management Expert. He is the technical director responsible for day to day management of the company programmes in Communication Strategy Development, Implementation and monitoring and evaluation, editing, Technical writing.
Baron Oron B.A (Hons)
Literature and Theatre MUK, Dip. MDD-MUK, Certificates on Gender Based Violence, Institute Promundo, Brazil Consultant Ministry of Gender Labor and Social Development Sara Communication Initiative.
Mr. Baron Oron is senior Behavioural Communications Expert with The Development Analyst. He has worked as trainer BCC HIV/AIDS Integrated Model Districts (AIM) and Program Technical Officer PATH/AYA Uganda. He is currently consultant with Stepping Stones Communication and Relationship Manual Africa Region and Principal Facilitator UNICEF Implementation of Children Statute through Theatre. UNICEF Facilitator for Theatre Directors Integration of TFD approach in problem solving.